At Ghost Fox, we are dedicated to creating playful and imaginative toys that inspire joy and creativity. Our design process is rooted in a deep appreciation for craftsmanship and innovation.

We begin each project by brainstorming ideas that resonate with our vision of playful design. Our team sketches concepts, focusing on form, function, and the emotional connection each toy can foster.

Once a design is finalized, we carefully select materials that align with our commitment to quality and sustainability. We prioritize non-toxic, durable materials that not only enhance the aesthetic appeal but also ensure safety for children.

Our production process involves meticulous attention to detail. Each figure is handcrafted, allowing us to maintain high standards of quality while also celebrating the uniqueness of each piece. Limited collections are thoughtfully curated, making each toy a collectible treasure.

We believe that toys should tell a story and evoke a sense of wonder. Through our studio notes, we aim to share insights into our creative journey, the materials we use, and the inspiration behind our collections.

Thank you for joining us in our exploration of playful design at Ghost Fox.

From Sketch to Shelf: Prototyping, Finishes and Care

Between a finished sketch and a finished figure sits the stage that shapes almost every decision: prototyping. A drawing can hide problems that only show up once a form exists in three dimensions, such as a tail that throws off balance, ears too thin to survive a drop, or a pose that looks lively on paper but stiff in the hand. Rough prototypes, whether sculpted by hand or printed as quick test pieces, let us hold a character and turn it under different light. We play with it the way someone would at home before we commit to final details.

Testing proportions and play

Small figures need a slightly exaggerated silhouette to read clearly from across a room, so heads, paws and expressive features are often enlarged a little compared with realistic proportions. We also check the practical side:

  • Stability: does the figure stand on its own on a shelf or desk?
  • Grip: can small hands hold it comfortably without sharp edges?
  • Durability: are thin parts thick enough, or should they be merged into the main body?

Choosing finishes

Surface finish changes how a toy feels as much as how it looks. Matte finishes soften colour and hide fingerprints, while a satin sheen brings out sculpted texture. Because each piece is finished by hand, small variations in tone and brushwork are expected. They are part of what makes a figure from a limited run individual. We favour water-based paints and sealants where they suit the material, and we let every coat cure fully before packing.

Looking after your figures

A little care keeps handcrafted pieces looking their best for years. Keep them out of strong direct sunlight, which can fade pigments over time. Dust them with a soft, dry brush instead of a damp cloth, and avoid harsh cleaning sprays. If you display a set together, leave a bit of space between figures so painted surfaces don't rub. Figures made as display collectibles may include small parts, so it is worth checking the age guidance before passing one to a young child.

To see how these choices come together in finished pieces, browse our current toys or explore the themes behind each limited collection.