Welcome to the Ghost Fox Wholesale Starter Kit. This guide is designed to provide essential information for retailers looking to carry our unique toy collections.

At Ghost Fox, we are a Portland-based toy studio dedicated to creating playful and imaginative figures and limited collections. Our products are crafted with care and inspired by a spirit of creativity.

In this starter kit, you will find:

We invite you to explore our offerings and join us in sharing the joy of play with your customers. Together, we can inspire creativity and imagination in children and collectors alike.

Getting Ready to Stock Designer Toys

Before placing a first order, it helps to think about where studio-made figures will sit in your shop and who is likely to buy them. Designer and limited-run toys tend to attract two overlapping groups: families looking for something more distinctive than mass-market playthings, and adult collectors who follow small studios and care about edition sizes, finishes and packaging. Knowing which group walks through your door most often will shape how many pieces you carry, which lines you choose and how you present them.

Start small and watch what moves

A modest opening selection is usually wiser than a wide one. Choose a handful of figures from our core toy range alongside one or two pieces from a current limited collection. Core designs give you something you can reorder steadily, while limited pieces create a reason for regular customers to come back and check what is new. After a few weeks, note which designs sell first, which prompt questions and which get picked up and put back down. That information is more useful than any forecast when you plan your next order.

Display ideas that work

  • Group by story, not by size. Figures from the same collection read better together and encourage customers to buy more than one.
  • Keep one piece out of the box. Collectors want to see paint detail and scale up close, so a sample figure on an open shelf answers many questions on its own.
  • Use eye level for limited editions. Smaller runs deserve the most visible spot, with a simple card explaining that quantities are limited.
  • Refresh the shelf often. Moving stock around every couple of weeks makes a small range feel lively.

Talking about the work

Customers who buy from independent studios often want to know how a figure came to be. Our studio notes share background on designs and making processes, and staff can draw on them to describe pieces in their own words. A short, honest sentence about where a toy was designed and what inspired it often does more than any discount sign.

For questions about terms, current availability or delivery timelines, get in touch through our contact page and we will reply with up-to-date details rather than figures that may have changed.